How we created £252,000 of high-intent, sales-qualified leads for 1 client in 3 months:

How we created £252,000 of high-intent, sales-qualified leads for 1 client in 3 months:

Follow up on “invisible” hot leads.

This is one of the easiest ways B2B companies can discover new business that’s already in their pipeline.

“Invisible” leads are the people who:

✅ ARE consuming all your emails, messages and resources

❌ But are NOT replying

Most people assume everyone who doesn’t reply to your outreach is not interested.

This is a fatal assumption in sales.

There are a million reasons someone hasn’t replied to your outreach yet. They may be:

🌀 busy, but would have replied if they had a chance to

👀 “lurking” to consume your content because that’s their style

⚖ weighing up options between you and your competitors before they buy…

Either way, they may be very interested even if they haven’t engaged with you proactively.

So help them out and do it for them!

Pick up the phone and talk to them to help them understand whether what you offer could help them out or not.

Otherwise, your competitors could get there first.

Easiest ways to find these “invisible” leads?

📥 track email interactions with Klenty

🔗 track smart links with LinkedIn

📞 have a dedicated SDR rank “invisible” leads then follow up and offer help

What are your favourite ways to grow your pipeline?